21 May 2020
Foxtrot increased the share of online trade by 420% during the quarantine
In the most unpredictable coronavirus-related quarantine period in terms of planning and customer behavior, the FOXTROT.UA online store regained leading position in its category, significantly increasing the company's traffic, turnover and online share in April.
When Ukrainians were limited in their ability to travel and visit offline stores, and stationary outlets could only sell communications equipment (CMU Resolution №211), the Foxtrot brand managed to redirect customers online:
- in the period from mid-March to April 2020 (the "active phase" of quarantine), the online store exceeded all records of previous peak load seasons, even Black Friday 2019. With the increase in the number of orders, the load on online sellers has doubled;
- in a maximum of 1 day of quarantine 270 thousand users visited the site, and a total of 8.5 million site visitors were recorded in April;
- in April 2020, FOXTROT.UA exceeded the result of April last year by 420%, which is more than 4 times;
- the company's share in online increased by 50%, or 1.5 times.
"We are convinced by our own example that the quarantine crisis has once again shown the need and importance of developing an omnichannel model. Moreover, we planned to reach these figures by the end of the year. But, even redirecting the amount of effort and investment, in a short time we managed to use them effectively and get the planned turnover," – said Kirill Popov-Cherkasov, e-commerce director of the omnichannel brand Foxtrot.
It will be recalled that in May 2020, the FOXTROT.UA online store celebrates its 17th anniversary from the first day of full-fledged work.