Foxtrot has opened three updated stores

Kyiv giant. Foxtrot in the Dream Town shopping center (Kyiv) has increased the sales area to 1000 square meters. Due to this, zoning has been changed and optimized, which facilitates the selection of the necessary product.


The presence of trade and brand zones from popular European and world manufacturers, a wide range of digital appliances, large household appliances, the range of small household appliances has increased significantly. For the first time, the Hisense TVs zone is presented on the retail network, where the buyer can get acquainted with the hits and innovations in the world of smart TV.


The format presented at Foxtrot in the Dream Town is the third store in a completely new style in the capital. Recall that in September a new Foxtrot was opened in the SkyMall shopping center, and in November the store was reopened on Antonovich Str, 50.

Dneprovsky optimal format. The Foxtrot in the shopping center “New Continent” (Dnipro) with a trading area of 1300 square meters received an “branded” service hub when updating, under the “roof” of which several zones are successfully combined (cash desk, setting up IT services, receiving online orders). New brand zones appeared: Samsung, Tefal, Sony, LG, DeLonghi, etc.


Recall that the update of the chain stores in the Dnieper in 2019 began with the reopening in October 2019 of the Foxtrot at the Caravan shopping center.

Zhytomyr Foxtrot with an emphasis on omnichannel. In the shopping center Global UA (Zhytomyr) 700 square meters of retail space, contain 13 brand zones with new products from such popular manufacturers as Samsung, LG, Huawei, HyperX, Tefal, Rowenta, Delonghi, WHIRPOLL. And, of course, the service and expertise of the staff.

An omnichannel component with the ability to purchase from a “remote shelf” has been strengthened in all retail outlets of the network: in the absence of the desired product directly in the store, it can be ordered and received in the coming days.


- In a short time we managed to carry out three more planned updates. It is important for us that all employees were involved as much as possible in this process: in order to do high-quality work and be in time for the declared deadlines. Therefore, the presentation of each updated store is an exciting event for us all. After all, such a Foxtrot is not only a new style and aesthetics, but also a new level of expertise,” says Alexey Zozulya, CEO of Foxtrot.

Note: in 2019, Foxtrot reformed 15 stores and opened 4 completely new outlets. The latest successful discoveries of the year were the launch of new store formats in Smila and Pavlograd.