12 September 2013
“Foxtrot” celebrates 19 years of leadership
In September 2013 trade mark “Foxtrot. Home appliances” celebrates 19th year of trade on Ukrainian market. Today this is the most extensive network of home appliance and electronics in Ukraine – 229 supermarkets in 113 cities with total 309000 sq. meters. “Foxtrot” belongs to 500 top companies in Central and Eastern Europe, leader on the Ukrainian market in retail with sales volume for 2012-2013 fiscal years more than 7.17 billion grn, and staff of more than 8 thousand employees. “Foxtrot” trade mark know 100% of population .
- “Foxtrot” keeps leadership at the retail market, increased sales from sq. meter by 10% comparing to last year, gain internet sales and successfully develops multi-channel by opening new pick-up windows for online sales, - commented this achievement Vyachislav Povroznik executive director “Foxtrot. Home Appliances.” - We have to thank our customers. Their loyalty and requirements keeps us moving forward.
Over the past year “Foxtrot” received title of “National Trade Mark” by “Men of the year” version and “№1 Trade mark in retail in Ukraine” by costumer’s poll. From January 2013 opened and reorganized 37 stores. Among them first in Ukraine “shop-in-shop” store in Lvov, where in the premises of largest store “Foxtrot” in Ukraine locates brand stores.
Perfected loyalty program: this year it combined discount, bonus and credit, which were liked by more than 4 million Ukrainians, among them 340 thousands take advantage of cobrand credit card.
“Foxtrot” takes social responsible position, it became a cosigner of Global Agreement UN and actively takes part in social life, support public initiatives to address important social problem, realizing its own project “School of safety”, which with festive lessons went to Odessa, Donetsk, Kiev, Kharkov, Kirillovka, Crimea, Zhaporozhie, Nikolaev, and Lubni. Over 10 thousand children in the form of game learned safety rules. Educative cartoon “Fox & Trot – to the rescue” took first place on the 7th National festival social advertisement, also became the most recognizable among realtors according to InMind.
Today’s slogan of “Foxtrot” – “More than just appliance”. That is why at “Foxtrot” operates synergy of all branches for the benefit of costumers, in result they get best service from leader of the market.
Over the past year “Foxtrot” received title of “National Trade Mark” by “Men of the year” version and “№1 Trade mark in retail in Ukraine” by costumer’s poll. From January 2013 opened and reorganized 37 stores. Among them first in Ukraine “shop-in-shop” store in Lvov, where in the premises of largest store “Foxtrot” in Ukraine locates brand stores.
Perfected loyalty program: this year it combined discount, bonus and credit, which were liked by more than 4 million Ukrainians, among them 340 thousands take advantage of cobrand credit card.
“Foxtrot” takes social responsible position, it became a cosigner of Global Agreement UN and actively takes part in social life, support public initiatives to address important social problem, realizing its own project “School of safety”, which with festive lessons went to Odessa, Donetsk, Kiev, Kharkov, Kirillovka, Crimea, Zhaporozhie, Nikolaev, and Lubni. Over 10 thousand children in the form of game learned safety rules. Educative cartoon “Fox & Trot – to the rescue” took first place on the 7th National festival social advertisement, also became the most recognizable among realtors according to InMind.
Today’s slogan of “Foxtrot” – “More than just appliance”. That is why at “Foxtrot” operates synergy of all branches for the benefit of costumers, in result they get best service from leader of the market.