17 April 2013
Supermarket Network"Foxtrot. Technique for Home” is№ 1 in Ukraine by a vote of the consumers
The results of the research rating of the contest «Favorites of Success" for the year 2012. Identified as the best and most beloved public goods and services in the Ukrainian market. In the category "Supermarket of Home Appliances," voters named as the best of the 12 pretendents the TM "Foxtrot. Technique for Home”.
In accordance with the methodology, in determining the competition “Favorites of Success” is taken into account the opinion of ordinary consumers, experts, and representatives of the creative and business elite. Results are certified by the Marketing Research Company “InMind” and undergo thorough audit of the Kiev International Institute of Sociology (KIIS). All respondents were asked to choose from one to three members of the 12 retailers that the consumer considers to be the best. The "Foxtrot. Technique for Home” TM received the highest score by a wide margin from the other participants in the nomination. It was chosen by 54.1% of voters visitors. The annual ratings by results of consumers were calculated as the average of scores obtained in each quarter of the year.
Members of the Network, developers of innovation, worki in various positions in regions of Ukraine. They embraced innovation positively and began to implement the know-how in the "Foxtrot" stores.
- It should be noted that the "Foxtrot" Network either in the big cities or in small towns has an equally good performance of the service standards quality - Director of Customer Relations «4Service» Sergey Paszkowski said.
- This year we are planning to get even closer to our customers. We will increase number as of shops, as of loyal customers - cardholders the Comfort Cards from 3.5 to 4 million people -, Executive Director of the "Foxtrot. Technique for Home” Trade Network Vyacheslav Povroznik said.
- The winners of the annual rankings are the nominees with the highest confidence and support of the Ukrainians. Ratings in the polls reflect consumer preferences and tastes and they show the dynamics of the public opinions. Top Rated "Favorites of Success" is the best brand in its market segment. This is confirmed by a large-scale public support as the most important recommendation for those who take from life only the best! " - the Head of the “Favorites of Success" in Ukraine Alexey Kuznetsov said.
Members of the Network, developers of innovation, worki in various positions in regions of Ukraine. They embraced innovation positively and began to implement the know-how in the "Foxtrot" stores.
- It should be noted that the "Foxtrot" Network either in the big cities or in small towns has an equally good performance of the service standards quality - Director of Customer Relations «4Service» Sergey Paszkowski said.
- This year we are planning to get even closer to our customers. We will increase number as of shops, as of loyal customers - cardholders the Comfort Cards from 3.5 to 4 million people -, Executive Director of the "Foxtrot. Technique for Home” Trade Network Vyacheslav Povroznik said.
- The winners of the annual rankings are the nominees with the highest confidence and support of the Ukrainians. Ratings in the polls reflect consumer preferences and tastes and they show the dynamics of the public opinions. Top Rated "Favorites of Success" is the best brand in its market segment. This is confirmed by a large-scale public support as the most important recommendation for those who take from life only the best! " - the Head of the “Favorites of Success" in Ukraine Alexey Kuznetsov said.