31 August 2022
FOXMUSIC.UA: even more Ukrainian original songs will be played in the retailer's stores
Foxtrot, a network of electronics and household appliances, is launching its own creative offline project – FOXMUSIC.UA. It is designed to strengthen the positioning of modern Ukrainian song and to discover the names of young, little-known authors and performers. The reason for the implementation of this idea was the incredible number of new original songs that had been waiting for their release since peacetime or were created at the beginning of the hot phase of the war
"Attracting considerable attention not only to the visual, but also to the musical design of the stores, we plan to update the approach to the formation of the in-store radio playlist, which since March consisted of Ukrainian hits, with the purpose of providing part of the airwaves for the rotation of songs by young authors. We respect that FOXMUSIC.UA is a great platform for a new stage in the career of performers and popularization of a new Ukrainian song among listeners," noted Nataliya Sytnyk, marketing director of the Foxtrot network.
The project partner is the arrangement and recording studio VGR Studio, located in Irpin. The studio, created in 2010, withstood the onslaught of russion terrorists in March of this year, and continues its creative activities today. As part of the cooperation with Foxtrot, the studio team is responsible for the selection of musical content, musical design of the project and communication with authors and performers.
"Today I have the honor of working with very talented Ukrainians. Their work deserves attention throughout Ukraine. And I am grateful to the Foxtrot network for supporting such a wonderful opportunity to present the bright works of modern young artists," added Volodymyr Gryzlov, head of VGR Studio.