"Foxtrot" knows when the "Star Wars" REST
In the new year, we hoped to repeat the success of Star Wars and Passangers: "Foxtrot" aired cosmic clips, claiming a new creative concept.
Self-attacking - is the golden rule for the leading companies that works today in all markets. Do not respond to the actions of competitors, regardless of their size and ambition, and challenge ourselves and surprise our customers from year to year, constantly becoming a better version of yourself.
This is exactly what works. And this is precisely what has been practicing in a chain of "Foxtrot" stores - leading chain in the home appliances and electronics retail in our country. Eighteen months ago, the leader has launched an ambitious program to protect prices and its hero Kopiychuzhku, surprising co-market with a non-standard approach to communication and pleasing buyer’s great deals.
Company has been consistently not just maintaining its
position on the market, but also constantly strengthening and breaking away
from competitors. It is this fact that gives us confidence that
"Foxtrot", as a leader, will surprise its customers in the future,
far into the future.
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"Foxtrot. The Future" – the new creative concept, which takes place
in 2117, - says Natalya Srednyaya, marketing director of the trade network
"Foxtrot". - In each new video we will please the audience with interesting
stories that describe with humor the fantastic innovations that make life more
comfortable for shoppers. And, of course, all the videos about the bright
future will be backed up by great deals to customers in the present!
Reference:
TM "Foxtrot. Home Appliances" is the leading retail chain in selling
electronics and household appliances in Ukraine, as well as a leader in its
category in the level of knowledge, visits and purchases according to TNS
Ukraine data (MMI for the 3rd quarter 2016). As of January 2017 in Ukraine
there are 162 TM "Foxtrot. Home Appliances" supermarkets. Shops are
presented in 90 regional and district centers of Ukraine, at the same time
their sales area is about 150 000 sq.m.
First
Foxtrot Show Store was opened in October 2016 in Kiev at the Big Vasylkivska,
45. Second store was opened later in November in Victoria Gardens mall (Lviv,
st Kulparkovskaya, 226a).