Smartans from "Foxtrot": it’s time to change the old to the new!

January 27, 2016 a new video clip of "Foxtrot" network came out on national television. The video characters called Smartans represent different eras of mobile devices. They show with humor the appearance of some new ultra fashionable Smartan (smartphone) on market that replaced old mobile phones. So, the movie tells us that it is time to change the outdated device to a modern gadget. To make this change easy, the main characters Smartans represent trade-in service of the "Foxtrot" action, "change the old to the new - and receive a discount up to 20%» - https://www.foxtrot.com.ua/ru/actions/402 


- The program will be definitely interesting to our customers, because the technologies do not stand still, and the smartphone makers please us with new models every year. They look better and have new features. Buying a new smartphone becomes easier, it’s just enough to bring any outdated "dialer", which was covered with dust somewhere at home on the shelf for a long time - says Ruslan Klimenko, "Foxtrot" brand manager.

Interesting facts about the filming:
- 2 kg of clay were used to create a video clip;
- sculpting one character took 3 days;
- 20 lipsings (mouths) were created for each Smartan;
- just preparing for the shooting took 1 week;
- each day of shooting video lasted 20 hours for creators group.

The "Foxtrot" client team
Natalya Srednya, marketing director;
Andrei Adamenko, head of marketing communications;
Ruslan Klimenko, brand manager.

TABASCO Agency:
Alexander Smirnov, creative director;
Olga Zhegulina, producer;
Vitaly Muzh, strategic planning director;
Alexander Koptev, head of the creative team;
Tatiana Shapoval, art director;
Yuri Motrich, producer;
Eugene Dziubenko, copywriter;
Olga Rosa, an account director;
Studio - Mokastudio.