In 2015, consumers and experts called "Foxtrot", - «The Favorite of Success"

According to the research held during 2015 in frames of the annual contest "Favorites of Success" in Ukraine, the trade mark "Foxtrot" ranked first in the retail of home appliances and electronics sector and left behind its competitors - Comfy and "Eldorado".

«Favorites of Success" annual ranking is calculated as the average number of points got in each of 4 year quarters. Totally 36 184 respondents were interviewed during 2015. Audit of survey results was conducted by marketing research company InMind and Kyiv International Institute of Sociology (KIIS). 


In the national rating of public confidence "Foxtrot" becomes the overall winner for the second year in a row.

- Our customers’ acceptance is the most important assessment of the chosen development vector - told the executive director of "Foxtrot" network, Vyacheslav Povroznik. - We set ambitious and strategic plans to improve the quality of communication with the consumer. We work on the services image, introduce new sales strategy and obtain qualitative feedback - customer loyalty.

Trademarks` rating, compiled under the "Favorites of Success" contest is non-profit and is respected among experts.

- To become a recognized favorite of the year according to the results of consumer surveys is a privilege of the best brands, who won prestigious competition and received "Favorites of Success" title, - said Alexei Kuznetsov, head of the «Favorites of Success» contest organizing committee.

* For more details about results of the competition follow: https://www.favor.com.ua/ru/vote/citylife/home-appliances-supermarket/?results=2015U

Reference: «Foxtrot. Home appliances» TM is the leading retail range of electronics and household appliances sales in Ukraine, as well as the leader in its category in terms of knowledge, visiting and buying level according to TNS Ukraine data (MMI for 1st quarter 2015). There are 180 «Foxtrot. Home appliances» supermarkets as of January 2016 in Ukraine. The stores are represented in 89 regional and district centers of Ukraine, while their trading area makes up to 160 000 sq.m.

The international contest «Favorites of Success» is held in Ukraine annually starting from 2003. Contest activity is directed to identify the most successful trademarks of Ukrainian market, stimulate their development, increase the level of trust and loyalty to brands from consumers. «Favorites of Success» contest is held on the basis of annual rating investigations nationwide covering nearly all spheres of Ukrainians` lives, all spheres of domestic market for consumer goods and services, represented in few hundred nominations. Contest winners, undisputed leaders in their field, are determined on the basis of points got during three respondent groups` interviewing: leading industry experts, prominent representatives of Ukrainian elite and show business (Successful people, celebrities) and consumers themselves.