15 January 2016
Rebranding of Bravis TM: leader identity
Bravis Brand that is an expert in the production of audio, video, digital equipment and accessories updated its corporate identity. The new Bravis logo is more modern, easy, laconic and user-friendly.
One of the leading creative Ukrainian agencies, Tabasco company, developed new corporate style for the "Foxtrot" flagship brand. The main trends of the TM perception by the audience served as the basis for the creation of a new Bravis logo. Among them simplicity ensuring ease of reading; rhythm, supported with lowercase letters writing; neutral colors (gray-black-white) or "metallic" shades (blue, dark blue, steel). Bravis SEA became the new corporate logo color, but if necessary, it's allowed to use such logo colors as Bravis WHITE and Bravis BLACK.
During 10 years on the Ukrainian market Bravis brand has proven itself as a top player in the market of affordable price point. So Bravis TVs have the first place in the number of "Foxtrot" TVs being sold and according to GFK they are included to the TOP-3 leaders in the number of TVs sold in kind in Ukraine. One of the recent Bravis achievements is also getting 1 place in the ranking of national award among manufacturers and retailers «Private Label-2015» in the "Dynamics of STM development" category. It’s confirmed by the emergence of new products range in the brand assortment in 2015, such as tablets transformers, fitness bracelets and power-bank.
The "Foxtrot" network noted that Bravis brand logo should also match the top brands level in the consumer electronics market.
- Bravis product portfolio is evolving constantly. The new logo is designed to support the modern and high-tech brand image, - told Sergey Teslenko, the head of own brands department in «Foxtrot». - All the rest will be told by Bravis TM itself to the consumer.
Reference: «Foxtrot. Home appliances» TM is the leading retail range of electronics and household appliances sales in Ukraine, as well as the leader in its category in terms of knowledge, visiting and buying level according to TNS Ukraine data (MMI for 1st quarter 2015). There are 180 «Foxtrot. Home appliances» supermarkets as of January 2016 in Ukraine. The stores are represented in 89 regional and district centers of Ukraine, while their trading area makes up to 160 000 sq.m.
* While cooperation with Tabasco Company, «Foxtrot. Home appliances» trading network got at once three awards by Effie Awards Ukraine-2015, and «Foxtrot» brand entered the list of top 5 brands in Ukraine 2015.
One of the leading creative Ukrainian agencies, Tabasco company, developed new corporate style for the "Foxtrot" flagship brand. The main trends of the TM perception by the audience served as the basis for the creation of a new Bravis logo. Among them simplicity ensuring ease of reading; rhythm, supported with lowercase letters writing; neutral colors (gray-black-white) or "metallic" shades (blue, dark blue, steel). Bravis SEA became the new corporate logo color, but if necessary, it's allowed to use such logo colors as Bravis WHITE and Bravis BLACK.
During 10 years on the Ukrainian market Bravis brand has proven itself as a top player in the market of affordable price point. So Bravis TVs have the first place in the number of "Foxtrot" TVs being sold and according to GFK they are included to the TOP-3 leaders in the number of TVs sold in kind in Ukraine. One of the recent Bravis achievements is also getting 1 place in the ranking of national award among manufacturers and retailers «Private Label-2015» in the "Dynamics of STM development" category. It’s confirmed by the emergence of new products range in the brand assortment in 2015, such as tablets transformers, fitness bracelets and power-bank.
The "Foxtrot" network noted that Bravis brand logo should also match the top brands level in the consumer electronics market.
- Bravis product portfolio is evolving constantly. The new logo is designed to support the modern and high-tech brand image, - told Sergey Teslenko, the head of own brands department in «Foxtrot». - All the rest will be told by Bravis TM itself to the consumer.
Reference: «Foxtrot. Home appliances» TM is the leading retail range of electronics and household appliances sales in Ukraine, as well as the leader in its category in terms of knowledge, visiting and buying level according to TNS Ukraine data (MMI for 1st quarter 2015). There are 180 «Foxtrot. Home appliances» supermarkets as of January 2016 in Ukraine. The stores are represented in 89 regional and district centers of Ukraine, while their trading area makes up to 160 000 sq.m.
* While cooperation with Tabasco Company, «Foxtrot. Home appliances» trading network got at once three awards by Effie Awards Ukraine-2015, and «Foxtrot» brand entered the list of top 5 brands in Ukraine 2015.