5 September 2014
"Foxtrot" with the students!
In early September Kiev stores "Foxtrot" hosted the traditional training sessions for freshmen Kyiv National University of Trade and Economics (KNTEU)
Newly minted of marketing specialization students of the Faculty of Economics, Management and Law became active participants of the master class on "Trade Marketing: the practice or art" in the capital "Foxtrot" on Gorky Street, 50. The first coach in their professional career was the chief of trade marketing network "Foxtrot" Irina Sevostyanik. From her students first heard what planogram of trading floor, features a variety of calculations of product categories, hot and cold zones in the store, on the rules of lighting outlet, innovative methods of promotion of new products on the trading floor and the intricacies of the placement of POS-materials.
- The eyes of guys literally lit up! They are yesterday's school graduates, today they ask grown questions to managers of leading Ukrainian distribution network and gain knowledge and practical advice from the firsthand - his impressions Lecturer, Department of Marketing and Advertising KNTEU Tatiana Suslov.
- We are convinced that this new - a professional look to the familiar, from the consumer point of view, retail format will allow students not to lose their passionate enthusiasm on the way to the knowledge of the basics of the profession - said Maria Chernenko, head of Human Resources Trading Network "Foxtrot". - KNTEU - Our strategic partner and we plan to systematically feed the interest of future professionals of the trade sector, teaching them best practices in retail - said Maria Chernenko.
About 100 of freshmen who have visited supermarkets "Foxtrot" at Prospect. Obolon, 21B and on the street. Gorky 50 on example of the largest supermarket chain of home appliances and electronics in Ukraine learned a lot about the future profession, interested in career opportunities in the network "Foxtrot" and expressed a desire to not only come here for shopping, but also to undergo training.
- The eyes of guys literally lit up! They are yesterday's school graduates, today they ask grown questions to managers of leading Ukrainian distribution network and gain knowledge and practical advice from the firsthand - his impressions Lecturer, Department of Marketing and Advertising KNTEU Tatiana Suslov.
- We are convinced that this new - a professional look to the familiar, from the consumer point of view, retail format will allow students not to lose their passionate enthusiasm on the way to the knowledge of the basics of the profession - said Maria Chernenko, head of Human Resources Trading Network "Foxtrot". - KNTEU - Our strategic partner and we plan to systematically feed the interest of future professionals of the trade sector, teaching them best practices in retail - said Maria Chernenko.
About 100 of freshmen who have visited supermarkets "Foxtrot" at Prospect. Obolon, 21B and on the street. Gorky 50 on example of the largest supermarket chain of home appliances and electronics in Ukraine learned a lot about the future profession, interested in career opportunities in the network "Foxtrot" and expressed a desire to not only come here for shopping, but also to undergo training.