Gennadii Vykhodtsev highly appreciated the work of the Foxtrot team in the third year of the Great War and the fourth decade of development of the brand

Like marketing rock (2024-2025) Gennadii Vykhodtsev commented on the results of the team’s work, calling them clear. Ukrainian businessman, founder of the first in Ukraine electronics and consumer technology Foxtrot, which has until now set the standards for the entire textile industry of retail in Ukraine, supporting the operational team in developing the Foxtrot brand.

At the 31st stage of its development, Foxtrot is the national leader in the number of electronics stores, presence in 125 retail outlets in 69 places in Ukraine, an omnichannel electronics seller that successfully sells both online and And offline there is a fan club of 15 million followers. And there is a war in the minds of the foreign aggressor country.

Gennadii Vykhodtsev focuses his team on strategic objectives to reduce market share through a system of current operational activities, implementation of the social mission of business, support of the economy of independent Ukraine.


Axis results of the robot team of the retailer Foxtrot on the third stage of the Great War:

- Product sales of Foxtrot rose by 17%, up from 2023 (more than the latest indicators of the market of consumer equipment in Ukraine with an increase of 15%).

- Online sales on Foxtrot.ua showed an increase of 42%, which was even more effective during the hour of Ukraine’s war for its independence.

- A great result showing the team’s important operational excellence – synergy from the partnership of online Maidans – online store foxtrot.com.ua, mobile store Foxtrot.ua, collaboration with Kasta, which provided the basis for demonstrating a wide range retailer and process optimization.

- The number of participants in the Foxtrot loyalty program – FoxFan in 2025 grew by 1.1 million people (to a total of 15 million), as the operations team trimmed the focus on personalization and strengthened the work with client's evidence.

“Foxtrot, in its fourth decade of life, is changing clearly, and is a marker of the high quality of the team’s work,” says Gennady Vikhodtsev.

The Foxtrot team is concluding its social mission, demonstrating good results: in the first quarter of 2025, Foxtrot transferred 235 million UAH of donations to the state budget, which is 13.5% more than for the same period 2024 year (207 million UAH). Since the beginning of the Great War, the company has donated more than 9,000 pieces of equipment to the Ukrainian Defense Forces with a total value of more than 47 million UAH. Pratsivniki Foxtrot May 12 Podiak from the Chief Commander of the Armed Forces of Ukraine General Valerii Zaluzhny. The HR Foxtrot team launched the Veterans Reintegration Program, began systematic work on its implementation, and began training the staff, for which they were awarded the “Friends to Veterans” sign in the Veteran Hub.

The social project “Barrier-free Foxtrot” is also successfully running, which integrates the service to serve customers with hearing impairments, as well as furnishing stores with benefits exclusive shopping space. In 2025, the sign language service operates in 70 stores and on Foxtrot.ua.

“Foxtrotists are behind these results. Let us believe that Foxtrot and its ancestors survived all testing in the fourth decade of their history, without slowing down the pace of development, without ruining the potential and energy until changes to better, greater customer loyalty. “Foxtrot is a holy champion and lover of Ukrainians,” – says Gennadii Vykhodtsev.