Foxtrot summed up the results of work in the 2nd quarter of 2024

Thus, for the II quarter of 2024, Foxtrot paid UAH 224 million in taxes, and the total amount for the first half of the year exceeds UAH 430 million, which is 76% of last year's full amount. Compared to the same period last year, turnover in April-June 2024 increased by 18%. The categories of accessories (+56%), smartphones (+27%), computer equipment (+33%), as well as non-core products (+237%), in particular, children's products, showed the greatest growth. Traffic to the site increased by 11%.


Charging stations have undoubtedly become the sales leaders. In the April-June period, they grew exponentially. If we compare with the previous peak of sales of these goods, which fell on November-December 2022, Foxtrot exceeded it by 110% only in June-2024. In fact, sales in June 2024 are 2 times higher than in the first 5 months of the year, and 120% more than in 2023.

During April-June, the retailer opened three updated stores: in Dnipro (Karavan shopping center) and in the capital (Lavina Mall shopping center), where they presented a new style of "embroidery" in the design of the retail space. Authentic visual solutions are implemented by branding the walls along the entire perimeter, creating the effect of an embroidered towel. Renovation work was also carried out in a store in the Arsen shopping center in Lviv.


The number of participants of the FoxFan loyalty program continues to increase. About 157,000 Ukrainians joined the cashback program in April-May, and the total number as of the end of June was more than 14.3 million.

"I thank the team for the achieved results, partners and our customers for choosing Foxtrot," - Oleksiy Zozulya said, the company's executive director. - It is possible to hold positions thanks to the renewal of the retail network and the quality work of the online store, in-depth work with the client experience, and improvement of logistics processes. It's also time to participate in current social projects and implement modern accessibility services for people with disabilities."

In particular:

at the end of April 2024, the tech retailer joined the home improvement program isRecovery, under which products from the categories of boilers (storage water heaters) and instantaneous water heaters can be purchased from Foxtrot.

in June, expanded the service for customer service in sign language to 20 stores in 14 cities;

launched an updated social project "F-support of indomitable animals" to help four-legged friends from the frontline areas, which the retailer's customers actively participate in.


The company also continues to provide systematic assistance to the Defense Forces: in the II quarter, it increased by UAH 6.5 million and amounts to more than UAH 36 million since the beginning of the full-scale invasion. During the reporting period, the retailer not only issued equipment at the request of combat units, but also donated UAH 1 million to units of ground robots, responding to the initiative of the fundraising platform UNITED24.