15 July 2024
The updated Foxtrot with an exclusive Apple experience zone was opened in the Ocean Plaza shopping center
The highlight of the store is the implementation of ethnic elements in the design and arrangement of the only brand zone in Ukraine with a special zone for impressions of Apple products
On July 11, after the renovation, the official opening of the Foxtrot flagship took place in the Ocean Plaza shopping center in Kyiv. It became the third store, the interior of which is decorated using ethnic Ukrainian motifs in the style of "embroidery".
Within the preserved area (total 1,462 sq. m., retail area – 1,295 sq. m.), the store underwent a redevelopment, which made it possible to improve the representation of the maximum range of equipment.
In particular, the new Foxtrot as an authorized Apple reseller offers customers access to the entire ecosystem of the brand's products, including iPhone, iPad, Mac, Apple Watch, AirPods and much more. In the experience zone, Foxtrot buyers can experience interaction with Apple products: test new devices, learn more about their capabilities and get help from qualified specialists.
"We strive to provide our customers with the best experience of buying high-quality and official equipment. That is why we constantly improve the trading space, cooperate with partners and implement the most successful solutions, – says Oleksiy Zozulya, CEO of Foxtrot. – Our updated flagship store is equipped with modern and exclusive technologies, thanks to which we have the opportunity to present a wide selection of Apple products and leading technology brands, so that customers can find what they need."
Among other novelties, the hub area has been updated, where payment and configuration services are concentrated, as well as the area for issuing online orders. A brand zone of kitchen appliances from TM KitchenAid was set up. The store also features more than 40 brand zones of world brands with ultra-modern and innovative products. Here, sales consultants and brand representatives will provide maximum advice on the product. For barrier-free communication with hearing-impaired customers, a sign language service is connected in the store.
It should be noted that Foxtrot first opened in the Ocean Plaza shopping center in November 2023.
Technoretailer Foxtrot is one of the largest omnichannel sellers of household appliances and electronics in Ukraine. The company operates 123 working stores in 67 cities, including the front-line ones of Kherson, Kramatorsk, Sloviansk and Pokrovsk, the online site Foxtrot.ua and the mobile application of the same name. Foxtrot is represented by 19 stores in the capital. The first stores to wear "embroidery" were stores in Dnipro in the Karavan shopping center and in Kyiv in the Lavina Mall shopping center.