5 June 2014
Salesman undertook ECO-science
On June 5, the World Environmental Protection Day in Kyiv the store "Foxtrot", located on prospect Moskovskiy., 21 for sellers of the largest retailer BTiE in Ukraine conducted a training on environmental and energy labeling of household appliances and electronics.
Trading network, known for its environmental initiatives, continues to expand their range. Almost solemnly has finished a children's stage of its own social project "ECOklass" for children and young people in school, both for employees of "Foxtrot" environmental training conducted Svetlana Berzin, an international expert UNEP on environmental certification and labeling, Deputy Chairman of the Technical Committee of Standardization TC 82 "Protection of Environmental environment."
As part of the training, she highlighted the following questions:
- The principles and values of the energy labeling;
- Ecological standardization and certification systems;
- The value of eco-labeling of the different certification systems in the examples of individual product groups.
Eco-labeling - a reliable way to inform consumers about the environmental benefits of products with respect to other products of the same category on the market.
- It is important to tell costumer that technology, which he acquires in the "Foxtrot", made from environmentally-friendly materials, energy efficient and economical - focused on the main competitive advantages of Ecotechnics Vyacheslav Povroznik, executive director of the trade network "Foxtrot". - As the market leader and the largest seller BTiE we build ecological way of thinking of Trade and Eco-culture buyers. Thus, everybody works together on sustainable use of natural resources of the planet.
In a network "Foxtrot" confident that if today consumer who is interested in environmentally friendly technology, an exception, soon it one of the determining factors of choice of goods will be his Green Specifications. "Foxtrot" systematically trains its own staff and enlightens customers with news under the heading "ECOnovatsii equipment manufacturers" on its own website and posts - for its subscribers in social networks, as well as articles on the pages of internal corporate news publication. In a project dedicated to ekoobucheniyu, are involved network partners, leading manufacturers defining Ecostyle worldwide: LG Electronics, Samsung, Philips, Dell, Rowenta, Huawei, Asus, Snaige, Electrolux and others.
"Green" wave has picked up after the "Foxtrot" some of the technological IT sites by typing in their columns devoted to "green" technological innovation.
- Environmental activities of "Foxtrot" is designed to encourage a fundamental change in people's attitudes towards the consumption of goods and services, because sustainability as an indicator of consumer properties of goods plays an increasingly important role and is an element of competition in the product market, - said Svetlana Berzin.
Trading network, known for its environmental initiatives, continues to expand their range. Almost solemnly has finished a children's stage of its own social project "ECOklass" for children and young people in school, both for employees of "Foxtrot" environmental training conducted Svetlana Berzin, an international expert UNEP on environmental certification and labeling, Deputy Chairman of the Technical Committee of Standardization TC 82 "Protection of Environmental environment."
As part of the training, she highlighted the following questions:
- The principles and values of the energy labeling;
- Ecological standardization and certification systems;
- The value of eco-labeling of the different certification systems in the examples of individual product groups.
Eco-labeling - a reliable way to inform consumers about the environmental benefits of products with respect to other products of the same category on the market.
- It is important to tell costumer that technology, which he acquires in the "Foxtrot", made from environmentally-friendly materials, energy efficient and economical - focused on the main competitive advantages of Ecotechnics Vyacheslav Povroznik, executive director of the trade network "Foxtrot". - As the market leader and the largest seller BTiE we build ecological way of thinking of Trade and Eco-culture buyers. Thus, everybody works together on sustainable use of natural resources of the planet.
In a network "Foxtrot" confident that if today consumer who is interested in environmentally friendly technology, an exception, soon it one of the determining factors of choice of goods will be his Green Specifications. "Foxtrot" systematically trains its own staff and enlightens customers with news under the heading "ECOnovatsii equipment manufacturers" on its own website and posts - for its subscribers in social networks, as well as articles on the pages of internal corporate news publication. In a project dedicated to ekoobucheniyu, are involved network partners, leading manufacturers defining Ecostyle worldwide: LG Electronics, Samsung, Philips, Dell, Rowenta, Huawei, Asus, Snaige, Electrolux and others.
"Green" wave has picked up after the "Foxtrot" some of the technological IT sites by typing in their columns devoted to "green" technological innovation.
- Environmental activities of "Foxtrot" is designed to encourage a fundamental change in people's attitudes towards the consumption of goods and services, because sustainability as an indicator of consumer properties of goods plays an increasingly important role and is an element of competition in the product market, - said Svetlana Berzin.