FoxFan. It is the name for the customers who are loyal to Foxtrot after rebranding

Based on 2020 results as at April of this year, amount of Foxtrot’s clients grew up from 9,5 to 11 million people. Quantitative increase of the followers is the result of the changes, which were held within brand update strategy. In addition to extra 1.6 million assets, retention part increased by 18%, shopping frequency increased by 10% and young audience grew up by 15%.


Rebranding of loyalty program “Fox club” was presented under the name FoxFan. Besides the new name, rebranding offers to clients personalized propositions, personalized actions and content that is matched to everybody’s taste.

– I am proud to state that the growth rate of the loyalty program members amount during the long time allows us to say that Foxtrot leads in this segment, – tells Evgenyy Krechetovych, the head of the CRM service in Foxtrot company. – This year loyalty program is turning 15. During this time about 11.1 million people joined us. 90% of customers use bonus cards and 75% continue to go shopping in Foxtrot. New brand clients, who have already got their first purchase experience (including online shopping), deliberately join the FoxFan community.

– Growth rate of the 1.6 million cashback program users a year is a result of effective teamwork, – commented Oleksiy Zozulia. He is the CEO of omnichannel brand Foxtrot. – We will take into consideration these rates as a guide for building the interactions between existing and potential clients. Since our work in client service and policy is focused on creation of the most comfortable interactions between people and brand.