Valeriy Makovetsky: Foxtrot is 26! Components of brand and team’s success

Those years Foxtrot has become the real test of setting the task and achieving results test, when viewed 26 years as the time for ukrainian brand foundation. Brand has passed the maturity and stamina exam, has made a number of trends in industry and has become the recognized flagship of ukrainian retailing during this 26 years.


Growth of economic performance in Foxtrot during world lockdown is the proof of resilience to testing. In 2019, the company predicting the future made a total rebranding. They have updated the logotype and brand colors, have made the new communication style, have reformed a number of offline stores and have thoroughly modernized foxtrot.ua website. In addition, the team has invested in the platform, which connected online-trading, offline-trading, goods transfer, storage and service in the single system.

“The components of the further growth remain the same - omnichannel focused on online-trading, clear communication with audience and sincerity in an attempt to be useful for customers, - commented on the results Valeriy Makovetsky. He is the chairperson of Foxtrot trading mark monitoring council, Foxtrot group of companies cofounder. - In times of crisis, the retailer has fulfilled his obligations to customers and has got their loyalty, professionalism and leadership confirmation as a reward. All we need is to not stop the further development”.


Regarding the birthday, Foxtrot as always gives the presents to customers.This year Foxtrot proposes discounts up to 75% on all techniques to traditional outlet’s customers from 24 September to 7 October. Discover the details on foxtrot.ua website and celebrate anniversary together with Foxtrot.