10 April 2016
"Foxtrot" has introduced a virtual loyalty card
Now the consumer just tells his phone number while paying for goods and immediately starts getting bonuses
In April 2016 "Foxtrot" trading network was the first among Ukrainian retailers of home appliances and electronics who implemented identification of loyalty program member by a phone number. This is the global experience that allows to get closer to the buyer.
For "Foxtrot" network consumers this CRM-innovation provides the following benefits:
• there is no need to have physical "FOXclub" card, because now You can accumulate and spend bonuses just after naming a phone number;
• minimum time for registration – you just tell the number, then immediately begin collecting bonuses;
• ability to keep the functionality of your "FOXclub" card (if the client needs the plastic card, he can quickly get it);
• if the client forgot or lost his card, he won’t lose his bonuses;
• faster customer service at the checkout.
-"Foxtrot" virtual card was designed to make the loyalty program service more comfortable for consumers, because phone number is much more clear for the loyalty program customer identification than the number of bonus card, - said Vyacheslav Povroznyk, the "Foxtrot" trading network executive director. - In the nearest future it will also help in easier integration with other loyalty programs and developing financial services.
We remind you that after registration in "FOXclub" loyalty program participant receives a "3%" bonus on first purchase, 7 days for applying the "Fair price protection" program, "-5%" for the economy delivery service. Through the purchase, the cardholder accumulates points, where 1 point is equal to 1UAH, and comes to the next level of loyalty program. It allows you to get higher percentage of bonuses; longer term of " Fair price protection" program; big discount on economy delivery service – up to "20%"; long term of returning or exchanging goods - up to 30 days.
In April 2016 "Foxtrot" trading network was the first among Ukrainian retailers of home appliances and electronics who implemented identification of loyalty program member by a phone number. This is the global experience that allows to get closer to the buyer.
For "Foxtrot" network consumers this CRM-innovation provides the following benefits:
• there is no need to have physical "FOXclub" card, because now You can accumulate and spend bonuses just after naming a phone number;
• minimum time for registration – you just tell the number, then immediately begin collecting bonuses;
• ability to keep the functionality of your "FOXclub" card (if the client needs the plastic card, he can quickly get it);
• if the client forgot or lost his card, he won’t lose his bonuses;
• faster customer service at the checkout.
-"Foxtrot" virtual card was designed to make the loyalty program service more comfortable for consumers, because phone number is much more clear for the loyalty program customer identification than the number of bonus card, - said Vyacheslav Povroznyk, the "Foxtrot" trading network executive director. - In the nearest future it will also help in easier integration with other loyalty programs and developing financial services.
We remind you that after registration in "FOXclub" loyalty program participant receives a "3%" bonus on first purchase, 7 days for applying the "Fair price protection" program, "-5%" for the economy delivery service. Through the purchase, the cardholder accumulates points, where 1 point is equal to 1UAH, and comes to the next level of loyalty program. It allows you to get higher percentage of bonuses; longer term of " Fair price protection" program; big discount on economy delivery service – up to "20%"; long term of returning or exchanging goods - up to 30 days.