16 February 2014
"Fox Club" card will be a bonus
On February 20, 2014 new members of the loyalty program from the network "Foxtrot" will receive the bonus, not discount-bonus cards "Fox Club."
Permanent mechanics "deferred discount" as a bonus is an incentive for repeat purchases and an additional tool to attract potential buyers Industry Leading otchestvennogo retail of consumer electronics retail chain "Foxtrot. Home Appliances "announced that soon all the cards for members of the loyalty program network will only bonus. New members of the "Fox Club" to join the community of buyers elected on February 20, will become holders of bonus rather than discount and loyalty cards. At the same time, they will have access to the special conditions of purchase, innovative services, gifts and exclusive privileges available to members of the loyalty program of "Foxtrot".
Online explained the benefits of functional bonus for new members of the "Fox Club":
- Percentage of bonus payment for future purchases, 4% of the check amount, while the discount was available only by 1.5%. Thus, each client buy a source of financing subsequent purchases;
- Fixed bonus level - 4% of the purchase price is higher than the level of prices on the card "Fox Club" for most buyers. In the "Foxtrot" believe that the bonus card "Fox Club" is a more effective mechanism to attract buyers than discount. - Because bonuses - a deferred discount, which encourages people to come to the store again, - said Vyacheslav Povroznik, executive director of the trade network "Foxtrot. Home Appliances ".
- The effectiveness of the discount program in the formation of customer loyalty is not so high, so we plan to gradually abandon the discount system, although the current cardholders remains affordable bi-functional. Retailer recalls that cardholders "Fox Club" in January 2014 launched an innovative service that is already in the first 2 Kiev hypermarkets "Foxtrot" and will soon be extended to the whole network.
- Demonstrating the card on a specially equipped checkout "Fox Club", the visitor can use the services of the shop assistant, shopper, who will provide all the necessary advice and help to implement the planned purchase, and provide extraordinary service at the checkout - said Christina Melnykovych, Head of Support and Development loyalty programs "Foxtrot. Home Appliances ". - All you need to evaluate the benefits of the innovative service for buyers - go to checkout "Fox Club" and present the card. Learn more about the new bonus system to encourage regular customers network online loyalty program "Foxtrot»: my-comfort.com.ua.
Permanent mechanics "deferred discount" as a bonus is an incentive for repeat purchases and an additional tool to attract potential buyers Industry Leading otchestvennogo retail of consumer electronics retail chain "Foxtrot. Home Appliances "announced that soon all the cards for members of the loyalty program network will only bonus. New members of the "Fox Club" to join the community of buyers elected on February 20, will become holders of bonus rather than discount and loyalty cards. At the same time, they will have access to the special conditions of purchase, innovative services, gifts and exclusive privileges available to members of the loyalty program of "Foxtrot".
Online explained the benefits of functional bonus for new members of the "Fox Club":
- Percentage of bonus payment for future purchases, 4% of the check amount, while the discount was available only by 1.5%. Thus, each client buy a source of financing subsequent purchases;
- Fixed bonus level - 4% of the purchase price is higher than the level of prices on the card "Fox Club" for most buyers. In the "Foxtrot" believe that the bonus card "Fox Club" is a more effective mechanism to attract buyers than discount. - Because bonuses - a deferred discount, which encourages people to come to the store again, - said Vyacheslav Povroznik, executive director of the trade network "Foxtrot. Home Appliances ".
- The effectiveness of the discount program in the formation of customer loyalty is not so high, so we plan to gradually abandon the discount system, although the current cardholders remains affordable bi-functional. Retailer recalls that cardholders "Fox Club" in January 2014 launched an innovative service that is already in the first 2 Kiev hypermarkets "Foxtrot" and will soon be extended to the whole network.
- Demonstrating the card on a specially equipped checkout "Fox Club", the visitor can use the services of the shop assistant, shopper, who will provide all the necessary advice and help to implement the planned purchase, and provide extraordinary service at the checkout - said Christina Melnykovych, Head of Support and Development loyalty programs "Foxtrot. Home Appliances ". - All you need to evaluate the benefits of the innovative service for buyers - go to checkout "Fox Club" and present the card. Learn more about the new bonus system to encourage regular customers network online loyalty program "Foxtrot»: my-comfort.com.ua.