Novelty in "Foxtrot": online-format «shop in shop»

The next step - 5 more popular brands that get to the end of the year their virtual stores and real buyers` traffic of Ukraine's biggest seller of home appliances and electronics.

On 23d of October 2015 internet store "Foxtrot" started «shop-in-shop» Samsung in frames of project premiere on its site - www.foxtrot.com.ua/ru/brand/samsung.html


The choice of premiere brand experts explain by the fact that Samsung – is a company that adheres strictly to innovation in the world of modern technology, has successful experience in placing its own brand line zones abroad and praises highly the prospects for future sales in this format in partnership with " Foxtrot".

Online-shop Samsung on «Foxtrot" site reflects all categories of brand goods, has videos, articles and reviews directed to meet the most demanding buyer information requests. Thus, «shop-in-shop» Samsung on «Foxtrot» site is the place where brand fans can get information about it in concentrated form and immediately make a purchase. At the same time «shop-in-shop» format allows the trade mark to stand out from the competitors: to share the news, to focus on the benefits of products, new items or goods flagship, which respectively stimulate sales.

In May 2013 "Foxtrot" was first among home appliances and electronics retailers of Ukraine that realized premiere format «shop-in-shop» and organized «brands` embassies» in its sales halls and in 2015 became pioneer of online brand zone having placed novelty on its internet space foxtrot.com.ua.